Coca-Cola and Santa - Scenes from the south.

Coca-Cola Santa Claus Billboard in Chattanooga, TN. Kodak Tri X Film Photography. Photo by Ricky Davis of TRD Photography.

Growing up in the 80’s I have a long of memories connected to Coca-Cola and Santa. I recently watched a documentary about how Coca-Cola’s marketing actually helped change and shape our view of Santa over the years. It’s really fascinating.

This Christmas season, I saw these billboards pop up around Chattanooga, Tennessee and I wanted to take a photograph of it because it’s just so timeless. You just can’t beat a classic St. Nick.

So shout out and thank you to Coca-Cola for all the Christmas memories!